If you’re a trade-based business, every day you work hard to put yourself in the winning seat with prospective customers. You may remember “the good old days” when you just met with the prospective client, gave them a fair price for a good quality product or service, and the job was yours.

Now it seems every conversion is a hassle. Prospects have a never-ending list of questions based on half-truths they have learned from the internet or some friend who thinks they know everything about your trade. Every prospect wants a cheaper price, and there is always some tradesman who so desperately needs the work and puts in a price so low that everyone knows he will lose on the job. How do you combat this and ensure every prospect sees you as the best and only option for them?

For over 30 years, Craig Simmonds has been operating his own highly successful trade business. As a consultant, he has spent many years working with and observing over 100 different trades while still running a highly successful trade company of his own. He knows the real reasons why clients want your services and understands the tremendous value that comes from systemising the details of everyday business. He can show you how to run your business on a daily basis in a way that sets you apart from your competitors.

Craig knows about trying ideas and seeing some succeed, some fail, and some fail miserably, costing him both in lost time and lost clients. He observed how other successful businesses operated, including those outside his field, and modified some of those ideas to suit his business at a time when being different was frowned upon. Despite criticism from competition, Craig started doing business in a new way that was at odds with how everyone else was operating. A new company and a better way of trading emerged, and now Craig sets the standard that others aspire to.